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Elena's Growth Scoop

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A must-have resource for anyone in the growth, marketing, or product space.

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The end of feature discovery as we know it.
November 5th, 2026•elenaverna.com
The growth playbook everyone keeps using
November 3rd, 2026•elenaverna.com
Here is what women want from AI.
October 27th, 2026•elenaverna.com
I'm not doing 996.
October 22nd, 2026•elenaverna.com
What on earth is going on with AI pricing and packaging?
October 16th, 2026•elenaverna.com
How to survive a double life as an operator-creator
October 5th, 2026•elenaverna.com
What it’s like to work at an AI-native company
September 24th, 2026•elenaverna.com
Your company needs a pricing constitution.
September 22nd, 2026•elenaverna.com
Congrats, your sales problems in PLG are completely unoriginal
September 11th, 2026•elenaverna.com
How to give away free product and make money doing it
September 8th, 2026•elenaverna.com
Report: What people *really* think about IC work.
August 13th, 2026•elenaverna.com
So, you want to be a content creator?
July 28th, 2026•elenaverna.com
Please stop the AI Confidence Theater
July 2nd, 2026•elenaverna.com
The AI era requires a different kind of experimentation.
June 25th, 2026•elenaverna.com
The Mom-and-Pop SaaS era has arrived
June 18th, 2026•elenaverna.com
Your AI strategy has a trust problem, not a tooling problem
June 5th, 2026•elenaverna.com
How I think about hiring
June 2nd, 2026•elenaverna.com
Your Job Is Changing Faster Than You Think
May 21st, 2026•elenaverna.com
IC work is the new career flex
May 14th, 2026•elenaverna.com
The biggest takeaway from my Stripe Sessions talk
May 5th, 2026•elenaverna.com