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The Off-Menu Newsletter

Unconventional growth tactics, internet culture insights, and creative marketing strategies for founders, designers, and builders rewriting traditional playbooks

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AI’s biggest unforced error
August 18th, 2026•offmenu.substack.com
How To Survive The Great Tech Commoditization
June 9th, 2026•offmenu.substack.com
The AI Psyop No One is Talking About
June 2nd, 2026•offmenu.substack.com
Overpromising is loser behavior
May 21st, 2026•offmenu.substack.com
So you got copied. Now what?
May 6th, 2026•offmenu.substack.com
Sharing my signature AI framework
April 14th, 2026•offmenu.substack.com
Brand as a Growth Exercise
April 7th, 2026•offmenu.substack.com
New product alert: The Personality Test for the AI-era
February 25th, 2026•offmenu.substack.com
Why design gets undervalued
February 18th, 2026•offmenu.substack.com
Automating the worst part of my job
February 12th, 2026•offmenu.substack.com
Claude just trolled ChatGPT (and won)
February 5th, 2026•offmenu.substack.com
Open Sourcing My Swipe File
February 4th, 2026•offmenu.substack.com
The AI divide no one is talking about
January 20th, 2026•offmenu.substack.com
When's the right time to rebrand?
January 12th, 2026•offmenu.substack.com
When storytelling is overrated
January 5th, 2026•offmenu.substack.com
2025: It wasn't all pretty (but most of it was)
December 18th, 2025•offmenu.substack.com
When to pick a fight
November 19th, 2025•offmenu.substack.com
Do this to break the pattern
November 12th, 2025•offmenu.substack.com
Will AI automate my job away?
November 6th, 2025•offmenu.substack.com
Everyone hates tipping now
October 30th, 2025•offmenu.substack.com